Not since the Great Depression has one event impacted today’s sales organizations more or with such aggression than the COVID-19 pandemic. Customers have altered their visitation and sales call policies, in-person trade shows and industry events have been eliminated, and technology usage has sky-rocketed. Sales teams have had to manage BOTH home-office and no-customer-visitation in one hit… while staying engaged and focused to support customers and business development in a virtual / digital selling environment.
To help sales leadership in manufacturing, distribution, and service industries weather the pandemic and strategize for the future, Growth Dynamics has been providing research and information in a series of weekly web events. These events have had significant participation from executive and sales leadership seeking ideas and solutions for redefining the roles of field and inside sales, optimizing the current team’s performance, and transforming the direction of their sales organizations to navigate the rapidly changing marketplace.