VF LSG

Leading the Industry…
VF Licensed Sports Group provides varying levels of sales and customer service to support customer requirements. Based on a focused sales effort, VF LSG seeks to build long term business partnerships with customers through quick turnaround time and delivery of the highest-quality athletic wear with a commitment to heritage, craftsmanship, and authenticity.

Client:
Leading licensed sports apparel company

Challenge:
Sports Apparel

Solution:
GDI Sales Force
Benchmark Methodology®
SalesMAX® Sales
Force Intelligence

Results:
Improved sales team selection, sales team performance

GDI’s Sales Solutions at work...

COMPANY OVERVIEW:

VF LSG was looking for the answer to their sales team performance issues. With unique sales professionals, leadership needed a proven process to effectively attract and select the "right" team, improve team performance, and assure customer retention.

SALES FORCE CHALLENGES:

Needed a process to attract, select & hire the "right" sales professionals
Define sales force strengths and capabilities to drive top sales performance
Define a PICTURE of top performance for sales leadership

SOLUTION OVERVIEW:

Created the GDI Sales Team Benchmark®…defining the PICTURE of top performance, including a targeted role description, job ad, and role-specific interview methodology
Established a comprehensive process to attract, interview & select the “right” sales force
Analyzed sales force strengths, skills and needs for development

SALES TEAM PERFORMANCE RESULTS:

Reduced turnover, improved sales force selection
Optimized sales leadership efforts to lead and motivate the sales force for top sales team performance
Gathered and analyzed sales force feedback for leadership