Growth Dynamics Releases the VF Imagewear 2010 ClientMAX® Customer Intelligence Survey with a 54.5% Response Rate.

June 2010

DAYTON, Ohio—June, 2010 – Developed in partnership with Growth Dynamics (GDI), the VF Imagewear 2010 ClientMAX® Customer Intelligence survey provided an opportunity for VF Imagewear management to validate customer satisfaction and needs and expectations for the sales force. Over a two month time frame, GDI collected valuable data and information to impact VF Imagewear’s customer retention and business growth.

Growth Dynamics put into action a powerful marketing and branding campaign that went out to all VF customers requesting their help and announcing the survey. The marketing campaign included mailings and e-blasts of letters, postcards and survey invitations that linked consistently and directly to the brand, products, services and commitment offered by VF Imagewear.

VF Imagewear’s 2010 ClientMAX® Customer Intelligence Survey yielded a tremendous response rate of 54.5% (industry standard is 5-7% max) and attracted valuable customer data, trends, suggestions and LEADS for the sales force. The results, comments and trends point to a strong and loyal customer base interested in ways to help VF Imagewear improve, develop and retain their accounts.

Growth Dynamics used the following 3 tier approach in delivering results which had an enterprise-wide impact across the VF Imagewear organization:

• Executive Management: GDI provided targeted recommendations to build upon leadership efforts to increase sales, customer retention and future growth.
• Sales Leadership: GDI provided targeted recommendations and actions to improve sales and account saturation based on the considerable lead opportunities collected from the ClientMAX survey.
• Marketing Leadership: GDI provided trending of customer product and service requirements and plans for market expansion to augment marketing and branding efforts and define new markets and products for the future.

Headquartered in Nashville, Tennessee, VF Imagewear is the global leader in designing, implementing, and managing uniform and career apparel programs. As the industry leader for over 80 years, they deliver comfort, quality, and functionality in all of their uniform programs. VF Imagewear is part of VF Corporation, the world’s largest apparel company.

Growth Dynamics is a leading provider of world-class sales solutions for helping today’s leadership implement full-cycle solutions to attract, qualify, assess and select top performers in sales. For over a decade, GDI solutions have helped today’s top sales organizations optimize sales force performance through targeted methodologies for selection, performance and retention.